skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Chat apps are growing in popularity globally, but emerging markets will contribute 80% of total monthly active users by 2020. Telcos and OTT players need to recognize that by 2020 the bulk of the users and traffic on chat apps will come from emerging markets


  • Survey results from Ovum's Smartphone Consumer Insights: Developing Asia survey.

Features and Benefits

  • Analyzes how emerging markets are adopting digital communications services.
  • Assesses the markets of Indonesia, Thailand, and Malaysia in terms of OTT communications growth.

Key questions answered

  • How do emerging markets use services such as WhatsApp?
  • Will emerging markets use chatbots?
  • How do Asian apps such as WeChat and Line succeed in emerging markets?

Table of contents


  • Introduction
  • Download 1: OTT Communications in Emerging Markets

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now