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Introduction

Chat apps are growing in popularity globally, but emerging markets will contribute 80% of total monthly active users by 2020. Telcos and OTT players need to recognize that by 2020 the bulk of the users and traffic on chat apps will come from emerging markets

Highlights

  • Survey results from Ovum's Smartphone Consumer Insights: Developing Asia survey.

Features and Benefits

  • Analyzes how emerging markets are adopting digital communications services.
  • Assesses the markets of Indonesia, Thailand, and Malaysia in terms of OTT communications growth.

Key questions answered

  • How do emerging markets use services such as WhatsApp?
  • Will emerging markets use chatbots?
  • How do Asian apps such as WeChat and Line succeed in emerging markets?

Table of contents

Summary

  • Introduction
  • Download 1: OTT Communications in Emerging Markets

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