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Oracle is now taking its approach of simplifying big data to its Oracle Big Data Preparation and Oracle Big Data Discovery offerings. This market is still in its formative stages; Oracle has provided a strong entry into an emerging market segment that is still getting defined.


  • Oracle is taking an aggressive position in making big data self-service analytics available to a broader audience beyond data scientists and statisticians.

Features and Benefits

  • Analyzes Oracle's cloud-first approach to providing an integrated offering spanning data preparation and discovery/visualization.
  • Compares integration of Oracle Big Data Discovery and Big Data Preparation to IBM Watson Analytics.

Key questions answered

  • How do Oracle's new entries in big data exploratory analytics compare to IBM Watson Analytics?
  • How can enterprises judge comparative vendor offerings for big data exploratory analytics in a market that is still forming and defining itself?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages
  • Recommendations for enterprises
  • Recommendations for vendors

Big data: using the cloud to broaden the market beyond data scientists

  • Preview: How self-service will work here, and why
  • How Oracle fits into this emerging space
  • Integration rules! 1 + 1 = 3


  • Methodology
  • Further reading
  • Author

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