skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Market forces are driving the industry enterprise to require more flexibility, agility, and innovation from its IT than ever before. Oracle is bringing a unique vertical strategy to the market that addresses this need by coupling industry expertise with horizontal IT firepower, which will make its solutions not only more accessible but also more future-proofed.


  • Oracle showcased its unique balance of industry-specific expertise and horizontal firepower at its recent Industry Connect event.
  • In Ovum's 2014 ICT Enterprise Insights survey, more than 50% of respondents across every industry cited delivering major organizational change as a key business priority.

Features and Benefits

  • Understand the competitive landscape.
  • Identify best practice with solution selection.

Key questions answered

  • How is Oracle's vertical strategy different in the market?
  • What are the characteristics of solutions that will help industry enterprises survive or even thrive in the market?

Table of contents

Ovum view

  • Summary
  • Accelerating industry change requires a new approach
  • When Oracle moves, the market moves with it
  • Demand industry expertise and horizontal firepower


  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now