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This report aims to inform players from across the TMT value chain how, where, and when to play in the digital video advertising market by analyzing the results of Ovum's Online Video Advertising Forecast: 2019–24.


  • Global online video advertising revenue will more than double between 2018 and 2023 to reach $100bn, adding more than $56bn in new revenue to the consumer TV and video landscape during the period.
  • OTT AVOD will add $22bn in new annual revenue to the market between 2018 and 2023, more than twice the amount added by TV advertising.
  • Connected TV will account for more than half of broadcaster AVOD revenue in 2024

Features and Benefits

  • Assesses the future growth potential of the online video advertising market on a segment, geographical, platform, and device basis.
  • Analyzes the core drivers and inhibitors of future growth for various format and device segments of the online video advertising market.
  • Includes a market leader profile on US ad-supported online video platform Hulu.

Key questions answered

  • What are the prospects for broadcaster AVOD from 2019 to 2024, and how can they compete with the likes of Google and Facebook?
  • Which devices will generate the most revenue in the online video advertising market between 2019 and 2024?
  • How will the relationship between in-stream video advertising and out-stream video advertising develop over the next five years?
  • What are the main factors for success in the online video advertising market, and how can players add value between now and 2024?

Table of contents


  • Introduction
  • Download 1: Online Video Advertising Forecast Report: 2019–24

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