skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This report focuses on the growing market for online classified advertising, and assesses why it is of interest to telcos looking to invest in new areas beyond their core operations.

Highlights

  • Mobile classifieds are big business, and it is an exciting industry to consider for telcos seeking long-term revenue opportunities beyond their core operations.

Features and Benefits

  • Looks at the key drivers in the market for online classified advertising
  • Assesses how telecoms operators can benefit and contribute to the market
  • Explores Telenor’s involvement in classified advertising
  • Identifies key success factors for market entry

Key questions answered

  • What is the biggest growth driver for online classifieds advertising in emerging markets?
  • Why should telecoms operators consider entering the market for online classifieds?
  • What are the important success factors in the market for online classifieds?

Table of contents

Ovum view

  • Summary
  • Classifieds are forecast to grow rapidly, especially on mobile and in emerging markets
  • The business model requires scale, reach, and time
  • The deal with Schibsted allows Telenor to be ‘more than just a provider of connectivity’

Appendix

  • Author

Recommended Articles

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Services

    5G: Another technology in search of enterprise use cases

    By Evan Kirchheimer 26 Apr 2018

    Service provider interest in justifying 5G investment through its potential to open new revenue streams from the enterprise segment is growing ever greater.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now