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Introduction

Versium packages machine learning under the hood of a self-service tool, enabling marketers to perform sophisticated predictive scoring without need of a data scientist.

Highlights

  • This report spotlights the strategy of an emerging CX tool with a unique data-as-a-service offering.

Features and Benefits

  • Dissects Versium's self-service predictive analytics tool for customer behavior that packages machine learning and is backed by a data-as-a-service offering.
  • Evaluates Versium's prospects in a market dominated by household brands.

Key questions answered

  • How does Versium differentiate from other predictive analytics solution providers addressing customer behavior?
  • How does the Versium solution complement CRM?

Table of contents

Summary

  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why put Versium on your radar?

Highlights

  • Background
  • Current position

Data sheet

  • Key facts

Appendix

  • On the Radar
  • Further reading
  • Author

Recommended Articles

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