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Squirro’s platform-agnostic analytics solutions seek to provide its enterprise users with insights from internally amassed data, with the insights layer providing actionable recommendations about enterprise systems (e.g., customer relationship management, customer support).


  • Squirro’s product offering mix consists of CRM Insights, Service Insights, and Cognitive Search.
  • Squirro’s solutions are able to ingest unstructured and structured data to help CRM teams quickly search through and analyze data.
  • The artificial intelligence assistant provides actionable “next best step” recommendations to CRM teams (e.g., who to contact, what to say, and why).

Features and Benefits

  • Evaluates types of companies best suited for Squirro's solutions.
  • Analyzes Squirro's strength and future in the CRM market

Key questions answered

  • What type of companies will best benefit from Squirro's solutions?
  • What is Squirro's product mix?

Table of contents


  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why put Squirro on your radar?


  • Background
  • Current position

Data sheet

  • Key facts


  • On the Radar
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
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