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Oort is a Bluetooth Smart-based Internet of Things platform, including home hub, smart LED bulbs and electrical sockets, and beacons.


  • Oort enables consumers to customize how they use the range of devices, and even set interactions between devices, such as lights flashing as notifications.

Features and Benefits

  • Assesses Oort's business model and strategy.
  • Compares Oort's offering to that of other DIY smart-home offerings, as well as full-service products such as AT&T's Digital Life.

Key questions answered

  • What is unique about Oort's product offering?
  • How does Oort compare to other smart-home hubs and services?

Table of contents


  • In brief
  • Ovum view
  • Recommendations


  • Background
  • Products and services
  • Business model and commercial strategy


  • On the Radar
  • Further reading
  • Author

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Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

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You can also contact your named/allocated Client Services Executive using their direct dial.
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