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Looker offers a unique approach to self-service delivery of data for analytics that is designed to provide the best of both worlds: the flexibility of self-service end-user BI tools and the manageability of an enterprise data platform.


  • In this report, Ovum analyzes Looker's model-based approach to self-service delivery of data for analytics.

Features and Benefits

  • Examines Looker's novel approach to delivering insights to end users by relying on an underlying modeling language.
  • Discusses how Looker must position itself to avoid being just another end-user client tool in a crowded market.

Key questions answered

  • How does Looker differentiate from other self-service tools for BI and exploratory analytics?
  • How can Looker satisfy the dual constituencies of database developers, who provide access to data, and business end users, who are hungry for more self-service freedom?

Table of contents


  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why put Looker on your radar?


  • Background
  • Current position

Data sheet

  • Key facts


  • On the Radar
  • Further reading
  • Author

Recommended Articles


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