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Introduction

Kitewheel’s Customer Journey Hub is a platform in the emerging customer engagement hub (CEH) market that aims to solve the omnichannel engagement dilemma of fragmented communications hampered by siloed enterprises and an inability to react to customer journeys in real time across multiple channels.

Highlights

  • The cloud-based platform’s three distinguishing characteristics are the ability to listen to customer behavior, apply traditional logic and predictive analytics to its models to determine the likelihood to purchase or churn, and deliver the next best action.
  • The platform conducts complex event processing, customer profiling, adaptive context, analytics, and delivery across channels.
  • The company recently launched a customer journey practice.

Features and Benefits

  • Explains how Kitewheel’s ability to enable what it calls a “true journey orchestration environment” will position this company solidly in the emerging customer engagement hub space.
  • Discusses how Kitewheel's partnerships with leading marketing and customer experience agencies give clients a wide breadth of expertise at their disposal.

Key questions answered

  • What are the key capabilities needed to build a customer engagement hub?
  • How will a customer engagement hub help create a seamless, omninchannel environment?

Table of contents

Summary

  • Catalyst
  • Key messages

Recommendations for enterprises

  • Why put Kitewheel on your radar?

Highlights

  • Background
  • Current position

Data sheet

  • Key facts

Appendix

  • On the Radar
  • Further reading
  • Author

Recommended Articles

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