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Estimote sells beacons and provides an SDK for developers to make everyday devices connected.


  • Estimote uses Bluetooth beacons for smart devices, and to help retailers improve their location-based offering in-store.

Features and Benefits

  • Evaluates Estimote's product offering and business model.
  • Identify Estimote's unique selling points.

Key questions answered

  • What advantages can Estimote offer developers and retailers?
  • What is Estimote's business model?

Table of contents


  • In brief
  • Ovum view
  • Recommendations


  • Background
  • Products and services
  • Business model and commercial strategy


  • On the Radar
  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

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