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Introduction

This presentation provides guidance on how to develop an omnichannel management capability.

Highlights

  • We examine the reasons why omnichannel management is a strategic imperative for any enterprise seeking growth and high levels of customer retention.
  • We outline the core capabilities and attributes that must be in place to support a true omnichannel management capability.
  • We provide guidance on getting started with omnichannel.

Features and Benefits

  • Contains insights that will help enterprises accelerate their omnichannel management initiatives.
  • Helps enterprises develop their omnichannel roadmaps.

Key questions answered

  • What is omnichannel?
  • What are the core capabilities and attributes of an effective omnichannel management capability?

Table of contents

Summary

  • Introduction
  • Download 1: Omnichannel Management

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