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In 2018, Ovum conducted a survey on behalf of a vendor client to understand how higher education institutions are currently using analytics and discover incentives, barriers to adoption, and other important findings.


  • Two-thirds of institutions are planning to implement (or have already implemented) an enterprise-level program for analytics.

Features and Benefits

  • Identifies financial, technical, and cultural barriers to analytics adoption for 200 higher education institutions.
  • Identifies future analytics investment plans for 200 higher education institutions.

Key questions answered

  • What are the major financial, cultural, and technical barriers for higher eduation institutions when adopting analytics?
  • What is the current state of analytics programs at 200 higher education institutions?

Table of contents


  • Introduction
  • Download 1: North American Higher Education Analytics Trends and Challenges

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