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Introduction

This report sets out and analyzes major recent developments in the North African telecoms market, assesses the outlook for the region, and provides strategic recommendations for key players.

Highlights

  • Operators continue investments in improving mobile broadband services. Over the last two years, the North African region has witnessed LTE launches in Algeria, Tunisia, Morocco, and Egypt, highlighting a focus on improving broadband services from both operators and regulators.
  • LTE will provide a much-needed boost to revenues and subscriptions. High levels of competition have resulted in saturation in many markets throughout the region, causing revenues to decline and subscription growth to stagnate. However, Ovum believes investment in LTE and digital services will bring back growth over the next five years.
  • The digital service sector in Africa is nascent but growing. African operators are also looking to implement digital strategies, including services that build on the growth in data connectivity. Mobile financial services (MFS) have proved successful so far across Africa, and the uptake of services such as Orange Money in the North African region is on the rise, while there have also been developments in e-commerce, content, and the Internet of Things (IoT).

Features and Benefits

  • Analyzes the market dynamics of North Africa.
  • Evaluates the future opportunities for growth in North Africa.

Key questions answered

  • What are latest activities that operators in North Africa are involved in and how do those activities resonate with their strategies?
  • What data-monetization marketing strategies are operators in North Africa deploying?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Financial outlook

  • Recent results
  • Regulatory and M&A update
  • Revenue forecast

Fixed and mobile market subscriptions

  • Recent results
  • Fixed broadband development
  • Mobile and broadband outlook
  • Vendor deals

Mobile data monetization

  • Operator strategies

Appendix

  • Methodology
  • Further reading
  • Author

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