skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This research note examines Nokia's recent analyst conference and the company's new strategic goals after its acquisition of Alcatel-Lucent.

Highlights

  • Nokia is now targeting four distinct customer groups. This is a change from recent years where it was primarily focused on building mobile networks for communication service providers.

Features and Benefits

  • Provides insights into what Nokia shared at the analyst conference.
  • Details how Nokia plans to use the assets it acquired from Alcatel-Lucent.

Key questions answered

  • Who are Nokia's new customer targets?
  • How does Nokia plan to differentiate itself?

Table of contents

Ovum view

  • Summary
  • Nokia lays out a new strategy to go with its new company
  • A limited mobile market called for a new strategy
  • But, mobile still remains important to Nokia

Appendix

  • Further reading
  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now