skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This note examines Apple's recently unveiled iPhone 11 line along with an updated Apple Watch and a new iPad tablet.

Highlights

  • The latest iPhone brings improvements that are unlikely to spur great interest from consumers.
  • Apple will be relying on its new services to prevent existing customers defecting to Android.
  • Apple is cutting prices to reach a wider audience.

Features and Benefits

  • Assesses how the new iPhone range stacks up against its predecessor and other Android flagships
  • Analyzes the strategy that Apple appears to be taking with this new device lineup

Key questions answered

  • Can the iPhone 11 reverse the declines in iPhone sales?
  • Why did Apple push down prices for all its key devices in this product refresh?

Table of contents

Ovum view

  • Summary
  • Apple's slow and deliberate development puts it behind Android brands again
  • Apple widens its tablet offering with cheaper iPad
  • Watch Series 5 brings just one key improvement
  • Service providers will need to emphasize Apple’s new services and entry-level devices more

Appendix

  • Further reading
  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316


Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now