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Introduction

Once the nemesis of the recorded-music industry, Napster may well now be showing the way for music streaming services to become profitable.

Highlights

  • Napster clearly has a tightly focused business plan, and the service is benefiting from innovation and the creation of new personal listening experiences.

Features and Benefits

  • Details the current status of smaller music streaming service Napster.
  • Examines how the service is profitable when the leading lights in streaming are recording big losses.

Key questions answered

  • How is it that Napster is turning a profit when all other streaming services are racking up big losses?
  • What is Napster's key to longer-term survival?

Table of contents

Ovum view

  • Summary
  • Napster's long-awaited rebirth and the shift to profitability
  • Targeting the Spotify and Apple Music leftovers
  • Survival depends on differentiation and segmentation

Appendix

  • Author

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