skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


This Research Note provides an overview of key developments from MWC 2015 in the consumer services market segment, including coverage of m-commerce, IP communications, and smart living.


  • The launch of Apple Pay galvanizes Samsung and Google to launch rival services, while PayPal acquires Paydiant, and Visa partners with Accenture to demonstrate a location-based m-commerce app for connected cars.
  • Native RCS capabilities in an increasing number of devices, resulting in integrated messaging clients, are seeing promising results for Vodafone and Deutsche Telekom. Meanwhile, Line makes a play for platform dominance.
  • AT&T announces that it will integrate its Digital Life and Drive platforms; Ovum believes that this type of integration will drive the adoption of smart home services.

Features and Benefits

  • Evaluates key m-commerce developments at MWC 2015, enabling clients to compare the approaches taken by a number of key players.
  • Assesses the continuing development of the RCS/IP communications market, including perspectives from telcos and OTTs.
  • Analyzes the implications of AT&T's integration of its Digital Life and Drive platforms.

Key questions answered

  • What were the key m-commerce announcements at MWC 2015?
  • What were the key announcements and findings at MWC 2015 with regards to RCS and IP communications?
  • What were the key announcements at MWC with regards to the smart home?

Table of contents

Ovum view

  • Summary
  • M-commerce competition intensifies
  • Integrated messaging clients could reanimate RCS, even as industry moves towards IP communications
  • OTT comms service providers largely absent, but Line signals play for platform dominance
  • Connecting cars with smart homes


  • Further reading
  • Authors

Recommended Articles

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Services

    5G: Another technology in search of enterprise use cases

    By Evan Kirchheimer 26 Apr 2018

    Service provider interest in justifying 5G investment through its potential to open new revenue streams from the enterprise segment is growing ever greater.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now