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The music industry is making a play for virtual reality (VR), and this year will see an array of VR initiatives, leaning primarily on live performance video.


  • The VR segment is set to explode, with gaming likely to be the biggest beneficiary, but music companies could develop a new revenue category built on VR.

Features and Benefits

  • Details the latest VR happenings in the music industry.
  • Includes VR retail forecasts to 2020.

Key questions answered

  • Which record and live music companies are looking to incorporate VR into their activities this year?
  • How big is the VR retail space expected to be in 2020?

Table of contents

Ovum view

  • Summary
  • Music companies making more of VR
  • Multisector approach to VR
  • Big future for VR sales


  • Author

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