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With recorded-music sales on the rise, subscription access services are bringing back the good times for record companies. But will music subscriptions will be able to match the continued success of the pay-TV sector?


  • Music-subscription services are riding a wave similar to the one the pay-TV sector experienced in its infancy, with rollout strategies strikingly similar to those used in the early days of multichannel TV.
  • With recorded-music sales on the rise and with paid subscriptions soon to account for more than half of consumer spending on recorded music, access services are certainly bringing back the good times for record companies.
  • The big question is whether the growth period for music subscriptions will be able to match the continued success of the pay-TV sector.

Features and Benefits

  • The research note explores the similarities between the pay-TV and music subscription sectors and what one could learn from the other.
  • The note provides insight into how the music subscription sector might have to develop to maintain growth.

Key questions answered

  • What can the music-subscription sector learn from the rise and rise of pay TV subscriptions?
  • How will subscription services evolve over the next five to 10 years?

Table of contents

Ovum view

  • Summary
  • The unstoppable shift in music retail access
  • Looking beyond five-year forecasts
  • Pay-TV sector offers a blueprint for success


  • Author

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