skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Recorded music is a growth sector, with record-company financials and trade sales results indicating a bright future. However, there are some issues that require consideration, particularly regarding the price of a music subscription.


  • Although the direct single user price is now firmly established and unlikely to change for the foreseeable future, the uptake of the family plan, whereby a single account allows access for six users, and its impact on streaming service revenue and user numbers, is starting to raise a few eyebrows.

Features and Benefits

  • Gives an overview of the current music streaming sector, particularly with regards to future growth.
  • Looks at the potential problems of rising costs forcing services to consider price rises.

Key questions answered

  • Which streaming services pay the highest per-stream rates?
  • Just how popular are music subscription service family plans?

Table of contents

Ovum view

  • Summary
  • All smiles for the recorded-music industry
  • Service dominance and the pressure on streaming rates
  • The difficult question of price


  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now