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Music streamers are finding that bundling their offerings with other products can help them recruit paying customers. However, promotions may need to be bolder to really pay off.


  • Expect more bundling activity from music streamers in sectors such as gaming, in-car entertainment, and audio equipment, although promotions may need to be bolder to really pay off.

Features and Benefits

  • Assesses the latest moves by music-streaming services to ally themselves with non-music services to boost reach.
  • Sets out which services have entered bundling arrangements.

Key questions answered

  • Which music-streaming services are looking to increase take-up by partnering with non-music companies?
  • Which other media sectors should music-streaming services move into?

Table of contents

Ovum view

  • Summary
  • Service partnerships to boost subscriber uptake
  • Extending deals and hybrid bundles
  • Boosting the reach beyond the obvious


  • Author

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