skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

The ongoing debate over YouTube’s value to the recorded-music industry was reignited at the end of last year, with news that the online video service had signed new licensing deals with UMG and SME.

Highlights

  • Although rights holders have long complained that YouTube pays a lot less than the audio on-demand streaming leaders, record companies have had little option but to sign licensing deals with the service, given its safe-harbor protection.

Features and Benefits

  • Evaluates the latest licensing deals between YouTube and the major record companies.
  • Looks at how future licensing deals could be affected, should there be a change in circumstances.

Key questions answered

  • Why do record companies license their content to YouTube, given the low rates paid by the online video service?
  • What circumstances could change to make YouTube more financially valuable to music companies?

Table of contents

Ovum view

  • Summary
  • Record companies maintain close ties with YouTube
  • Practical approach to licensing
  • Change in the longer term

Appendix

  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now