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Introduction

This case study assesses UK pay-TV operator Sky's strategy of a rolling out a premium multiscreen product, Sky Go Extra.

Highlights

  • Multiscreen pioneer Sky launched a new premium add-on service, Sky Go Extra, in the UK in January 2013. Available to DTH subscribers for £5 ($7.60) a month, the service enables offline viewing and access on additional devices.

Features and Benefits

  • Analyzes the multiscreen strategy of a major UK pay-TV operator.
  • Evaluates the strategy's success by analyzing KPIs.
  • Provides recommendations to service providers evolving their multiscreen services.

Key questions answered

  • What level of success has Sky achieved with Sky Go Extra?
  • What lessons can other operators learn from the rollout of Sky Go Extra?
  • How should other pay-TV operators construct their own premium multiscreen products?

Table of contents

Summary

  • Introduction
  • Download 1: Multiscreen monetization: Sky Go Extra

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