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Introduction

Much of the Middle East and Africa's digital music fortunes lie with mobile carriers and ring-back tones.

Highlights

  • Music revenue in the Middle East and North Africa is largely in decline, while revenues in Sub-Saharan Africa are growing at a relatively vigorous pace.
  • Overall, the Middle East and Africa (MEA) region generates negligible digital music revenue other than that derived from mobile – a reality that is unlikely to change in the foreseeable future.

Features and Benefits

  • Assesses the current standing of digital music distribution in the Middle East and Africa.
  • Assesses the likelihood of growth and where than growth will come from.

Key questions answered

  • What digital music format is the biggest earner for rights holders in Africa and the Middle East?
  • What will be key to generating increased revenue from digital music in the region?

Table of contents

Ovum view

  • Summary
  • Mobile's dominance means small return for rights holders
  • RBTs won't be a cash cow for ever
  • Partnering and more policing are vital

Appendix

  • Further reading
  • Author

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