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Introduction

This case study analyzes Orange's mobile payments and financial services strategy and products in mature and emerging markets.

Highlights

  • Orange has big ambitions for MFS and payments in MEA and has set itself some bullish targets. Orange aims to be the leading mobile money service provider across all of its MEA markets and to reach 30 million customers in 2018. In 1Q16 the telco reported that its Orange Money user base had grown to 17.8 million customers.
  • The success of Orange Bank depends on the benefits it brings to customers who bundle banking with other Orange services. Orange needs to build trust as a financial services brand, and have the same customer service competency as existing banks.

Features and Benefits

  • Explains the strategic importance of mobile financial services to Orange and its ambitious plans in this area
  • Analyzes Orange’s roadmap for mobile financial services and payments in mature and emerging markets, the opportunities and challenges ahead.

Key questions answered

  • What mobile financial services and payments products does Orange offer today? How will they evolve going forward?
  • How does Orange's strategy differ between mature and emerging markets? Where has it been most successful?

Table of contents

Summary

  • Introduction
  • Download 1: Mobile Payments and Financial Services Case Study: Orange

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