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This is Ovum's inaugural forecast of mobile-only broadband households. It breaks out household penetration and the number of mobile-only broadband households for 20 tier 1 markets, eight regions and subregions, and global total.


  • In this inaugural forecast, Ovum projects that 31% of households will be mobile-only by 2024. Central and Southern Asia (51%) will have the highest penetration in terms of mobile-only households in 2024, followed by Africa with 40%.
  • Ovum forecasts that 685 million households will access the internet or watch video on mobile networks only by 2024, up from 339 million in 2017. The two Asian regions – Oceania, Eastern and South-Eastern Asia and Central and Southern Asia will be on top by 2024.

Features and Benefits

  • Provides global, regional total, and breakouts for 20 tier 1 countries.
  • Shows to what extent households will rely on mobile networks entirely for internet access and watching video.

Key questions answered

  • How many households will access the internet on their smartphones and cellular networks alone?
  • Will there be a big difference in mobile-only household penetration between developed and developing countries?

Table of contents


  • Introduction
  • Download 1: Mobile-Only Broadband Forecast: 2019–24

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

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