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This forecast provides detailed traffic data for SMS, A2P SMS, picture messaging, and video messaging for the period 2015 to 2020 for over 60 countries.


  • SMS revenues and traffic in several countries have come under pressure from IP-based substitutes such as WhatsApp and WeChat. Revenues have been hit most and are declining throughout, although traffic is still growing in some markets. The strength of A2P SMS can be seen as it shows an upward trend in quite a few markets. Globally, SMS traffic has begun to slow down and is currently in a state of decline.

Features and Benefits

  • Contains MMS and SMS volume data for over 60 countries and region.
  • Contains A2P SMS volume data for over 60 countries and regions.
  • Outlines the growth of messaging revenues at global, regional, and country level up to 2021.

Key questions answered

  • Which country has the highest SMS traffic?
  • Are messaging revenues going to grow for the next five years?
  • What is the growth rate of A2P messaging?

Table of contents


  • Introduction
  • Download 1: Mobile Messaging Traffic and Revenue Forecast: 2016–21

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

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