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This research analyzes operators' 3Q16 consumer pricing for mobile broadband (MBB) access in data add-on plans for smartphones, data-only plans for non-handset devices, and integrated service plans.


  • This analysis covers 54 operators, averaging 16 tariffs each for a total of 867 plans and prices tracked in 3Q16. Ovum tracked a trend of a growing share of data plans. However, operators still offered more integrated mobile broadband plans (44%) than data-only plans (31%) in 3Q16 globally.
  • Ovum tracked a growing share of plans with service periods that are shorter than 30 days. However, the vast majority (78% in 3Q16) of plans tracked continued to be of a service period of 30 days. Ovum also tracked a growing share of prepaid plans.
  • $22 is the median price for a 30-day mobile broadband plan; the mean is $41. Both continue a downward trend from previous quarters.

Features and Benefits

  • Assesses mobile broadband pricing trends across 19 major tier-1 markets as defined by Ovum.
  • Compares mobile broadband prices across four major regions and 19 countries as well as over time.
  • Highlights metrics such as medians, averages per country, and price per megabyte for mobile broadband prices.
  • Highlights differences between the types of plans and prepaid and postpaid plans.

Key questions answered

  • What are the major trends in mobile broadband pricing across the different types of plans available?
  • How do the major regions and countries compare for mobile broadband prices?
  • How is mobile broadband pricing evolving over time?

Table of contents


  • Introduction
  • Download 1: Mobile Broadband Pricing Analysis, 3Q16

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