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The in-car entertainment space has not developed in the way that automakers, who have invested heavily in sophisticated infotainment systems, had hoped.


  • Automakers' proprietary platforms have now pretty much lost out to mobile-based solutions, such as Apple CarPlay and Google’s Android Auto, which provide a simple and smooth transition to the vehicle and enable users to easily take their music with them.

Features and Benefits

  • Details the latest happenings in the in-car entertainment sector.
  • Explains why auto manufacturers own systems are losing out to Apple CarPlay and Android Auto.

Key questions answered

  • Why are auto manufacturers' own in-car entertainment systems losing out to the likes of Apple CarPlay and Android Auto?
  • How is Amazon planning to carve out a space in the in-car entertainment sector?

Table of contents

Ovum view

  • Summary
  • Automakers admit defeat in battle for in-car entertainment
  • Amazon set to challenge with Echo Auto
  • Too early to write off radio


  • Author

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