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Introduction

Motivated by the desire to bring more value to their mutual customers, Salesforce.com and Microsoft announced a strategic relationship to the world in May 2014. Two years on, is their partnership delivering real value to customers?

Highlights

  • Microsoft and Salesforce are both in the midst of a period of transition, so a partnership is better than an acquisition. But what does this mean for customers? Is real business value being offered by the joint efforts of these two companies?

Features and Benefits

  • Examines the areas in which Microsoft and Salesforce compete and cooperate.
  • Assesses the business value of the Microsoft/Salesforce relationship.

Key questions answered

  • What does the Microsoft/Salesforce relationship offer enterprises?
  • In what areas does the Microsoft/Salesforce relationship complicate IT strategy?
  • What effect is the Microsoft/Salesforce relationship having on business users, IT departments, and partners?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for enterprises
  • Recommendations for vendors

Market context

  • Microsoft: transitioning from on-premise software to cloud-based services
  • Salesforce: transitioning from a single-product vendor to an enterprise solutions provider
  • Enterprises: transitioning from email and attachments to integrated business processes

Business focus

  • Influencing the C-suite and key business decision-makers
  • Providing a rewarding customer experience
  • Shaping the future of enterprise IT

Technology focus

  • Increasing organizational effectiveness
  • Collaboration
  • Employee-driven data analytics and business intelligence

Appendix

  • Further reading
  • Author

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