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Introduction

Operators have tried strategies such as bundling content and offering unlimited data to motivate and monetize data consumption, and a recent noticeable trend in the MENA markets is the rise of service-based data packages.

Highlights

  • Service-based data packages aim to increase data monetization in the prepaid segment.
  • Service-based data pricing will help launch and monetize innovative 5G services

Features and Benefits

  • Understand the market trends in MENA regarding subscriptions and ARPU.
  • Analyze the trend for service-based data pricing and its future implications.

Key questions answered

  • What is a service-based data package?
  • Which operators in the MENA region are launching service-based data packages?

Table of contents

Ovum view

  • Summary
  • Service-based data packages aim to increase data monetization in the prepaid segment
  • Service-based data pricing will help launch and monetize innovative 5G services
  • Operators should consider service-based pricing as they invest in their digital aspirations

Appendix

  • Further reading
  • Author

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