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Introduction

The growing pressure on contextual marketing and multi-platform content distribution has resulted in enterprises investing in real-time structured and unstructured metadata analytics in order to gain the insights necessary to differentiate their services.

Highlights

  • Data management platforms collate and manage “data everywhere” – data on audiences from multiple sources (social media, email, CRM, and mobile) – in a single repository.

Features and Benefits

  • Explains how big data and data management platforms can help media enterprises in lead generation and driving higher customer engagements.
  • Understand what personalized value networks are.

Key questions answered

  • How can media enterprises leverage data management platforms to acquire new customers?
  • What are the top three priorities for media enterprises investing in big data technologies?

Table of contents

Ovum view

  • Summary
  • One-fifth of media companies plan to use data for enhanced customer engagement and reliable business intelligence
  • Explore structured and unstructured data to drive targeted marketing
  • Data-driven marketing and customer engagement are the way forward

Appendix

  • Author

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