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AMSTERDAM, Dec 22, 2016 (PR Newswire Europe via COMTEX) -- Ovum has ranked Backbase as a market leading Digital Banking Platform provider in its latest Decision Matrix. Here Backbase scores exceptionally across all assessment criteria


- Second time in a row that Backbase is listed as a market leading solution within the Ovum Decision Matrix

- The Decision Matrix analyses the main trends in digital channel banking platforms and market

Today, Ovum, a leading technology analyst and consulting firm, has announced Backbase as a Market Leader in its latest report, 'Ovum Decision Matrix: Selecting a Digital Banking Platform, 2017-2018'.

Ovum's report provides guidance for retail and universal banks in their vendor shortlisting process by assessing the top vendors on the market. The Decision Matrix Ovum summarizes of each vendor's digital banking platform's capabilities based on a quantitative assessment of its market impact in the digital channel platform market globally and the quality and breadth of functionality provided by the platform and underlying technology. Alongside this, the report also assesses of each vendor's execution capabilities.

The digital banking landscape has become more competitive and banks have had to further innovate to retain their customers, achieve a seamless omni-channel experience and maintain their competitive advantage. The Decision Matrix [http://www.backbase.com/why/analyst-reports/ovum] emphasizes that excellent experience in digital channels is increasingly becoming a differentiator in the banking industry, selecting a digital banking platform is a decision that will have a great impact on the competitive capability of a bank for the next three to four years.

 

Read the full article here.

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