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By focusing efforts on the proper KPIs, telcos can reduce revenue leakage, improve profitability, and quickly assess their business strategy in a fast-changing market.


  • As new business models emerge and the telecoms industry moves toward real-time operations, telcos must evaluate how they are measuring success and profitability.

Features and Benefits

  • Evaluates the effectiveness of the existing markers for success in the telecoms industry.
  • Assesses the relevance of the existing markers for success in the telecoms industry as telco operations evolve.

Key questions answered

  • Which KPIs are relevant in the next-gen telco?
  • What technologies can telcos leverage?

Table of contents

Ovum view

  • Summary
  • Business models are changing, but KPIs have remained the same
  • Big data can provide a better view of the business
  • Is ARPU an outdated KPI?


  • Author

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