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Introduction

A detailed update of Sri Lanka's TV market, encompassing free-to-air and pay TV across all TV technologies (cable, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

  • The TV sector is dominated by analog terrestrial, leaving a relatively small pay-TV market – 27% of all TV households – due to limited demand and high rates of piracy.
  • A second major direct to home (DTH) operator, Dish TV Lanka, was licensed in 2014 and launched in 2015.
  • iflix has launched subscription video on demand (SVOD) services in Sri Lanka. Netflix and Amazon Prime are also available but at prohibitive prices for most Sri Lankans.

Features and Benefits

  • Provides insights into how the pay-TV and TV advertising sectors are faring in Sri Lanka
  • Assesses the prospects for multiscreen/OTT initiatives in the Sri Lankan TV market

Key questions answered

  • How much is piracy hindering the TV industry in Sri Lanka?
  • What is the potential for OTT services in the market?

Table of contents

Summary

  • Introduction
  • Download 1: Sri Lanka TV Update

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