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Ovum's Operator Video Strategy Framework maps the various routes to market taken by telecommunications operators involved in the provision of pay-TV and other video entertainment services.


  • Level 1 of the Framework identifies four core pillars upon which an operator may build its video strategy: traditional pay-TV operation, content, distribution platform, and video service packaging. In Level 2, each strategic pillar is split into two or more subsets representing approaches for that particular element of the overall strategy.

Features and Benefits

  • Identify the core pillars of operator video strategy.
  • Examine in detail the key components of each.

Key questions answered

  • What are the basic strategic foundations upon which an operator builds its video strategy?
  • What are the various specific options an operator may pursue within each of these core strategic foundations?

Table of contents


  • Introduction
  • Download 1: Operator Video Strategy Framework

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