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Introduction

Ovum’s data and forecasts for the global TV advertising market include a full update of detailed metrics including gross TV ad spend, net TV ad spend, free-to-air TV ad spend, and multichannel TV ad spend for 81 territories.

Highlights

  • Global television advertising revenue will grow at a CAGR of 1.8% between 2016 and 2022.

Features and Benefits

  • Gain a deep insight into how the TV advertising sectors are faring against their competitors across the world.
  • Assess the prospects for free-to-air TV advertising and multichannel TV advertising on a global scale.

Key questions answered

  • How is TV coping with the apparent migration away from linear broadcasting?
  • Are digital alternatives hurting TV advertising revenue?

Table of contents

Summary

  • Introduction
  • Download 1: Global TV Advertising Forecasts: 2005–22

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


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US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

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