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A detailed update on Azerbaijan’s TV market, encompassing free-to-air and pay TV across all TV technologies (cable, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.


  • The majority of TV households take DTH as their primary method of reception, all of which is FTA. Terrestrial TV has the second-largest level of household penetration.
  • DSO is expected to be achieved by end-2017.
  • Telco Azerfon, backed by the ruling family, launched multiplay via its retail brand Nar.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Azerbaijan
  • Assess the prospects for multiscreen/OTT initiatives in the Azerbaijani TV market

Key questions answered

  • What is appetite like for high-cost premium TV services, compared with reasonably priced alternative and local pay-OTT services?
  • How is TV advertising faring in the country?

Table of contents


  • Introduction
  • Download 1: Azerbaijan TV Update

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Have any questions? Speak to a Specialist

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