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A detailed update of Japan’s TV market, encompassing free-to-air and pay TV across all TV technologies, plus OTT video and regulation changes. Includes TV ratings, revenues, market shares, programming, and advertising.


  • With Japan having one of highest pay-TV household penetration rates in Asia, there is limited potential for operators to obtain new TV subscriptions. Keeping the current subscriptions is one of the important tasks.
  • While TV ad revenues remain a key component of total advertising revenues, advertising from internet-related new media is making an impact and poses a long-term challenge to TV advertising growth.
  • Competition from OTT video started to heat up after the debut of Netflix and Amazon.

Features and Benefits

  • Assesses the strengths and weaknesses of big TV players.
  • Analyzes the challenges and opportunities that Japan's TV industry is facing.
  • Identifies the players that have a greater chance to stand out.

Key questions answered

  • What are the key challenges that TV operators are facing?
  • How can OTT players stand out from the competition?
  • How will new technologies such as 4K be adopted in the market?

Table of contents


  • Introduction
  • Download 1: Japan TV Update

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