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A detailed update of Ireland’s TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, DTH, IPTV, terrestrial, DTT), plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.


  • DTH remains the dominant TV platform with 43% penetration (41% pay and 2% free) of TV households, driven by the success of Sky.
  • Although Virgin has been losing customers and Sky has been consistently adding to its base, Sky saw a decline in 2016, as it too felt the impact of an ultra-competitive environment.

Features and Benefits

  • Analyses the competitive landscape between Sky and Virgin.
  • Assesses the impact of OTT in the mature pay-TV market in Ireland.

Key questions answered

  • How has Eir's IPTV platform eVision increased competition?
  • How has Vodafone’s launch of pay-TV services contributed to competition?

Table of contents


  • Introduction
  • Download 1: Ireland TV Update

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