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Ovum's TV forecasts for the Asia-Pacific region include a full update of detailed metrics for TV platforms and pay-TV revenues for 15 top-tier countries.


  • Digital TV households will total 820 million by the end of 2022, representing 92% of all TV households in the Asia-Pacific region.
  • Annual pay-TV subscription revenues in the region will surpass $70bn in 2022, an increase of 49% from 2016.
  • As IPTV will dominate in China and drives down primary cable usage in the country, cable operations will consolidate across the region.

Features and Benefits

  • Assesses the prospect of IPTV growth and DTH usage in the Asia-Pacific region.
  • Identifies the technologies that are revenue and digitization drivers across the region, especially in major markets such as India and China.
  • Sheds light on ARPUs by market – a key metric when assessing pay-TV in the face of competition from SVOD and SLIN.
  • Incorporates regional forecasts from a total of 55 markets.
  • Lists all the major operators in each market, totaling over 100 in the region's 15 top-tier markets.

Key questions answered

  • Which markets are witnessing operator consolidation?
  • What are the growth prospects of IPTV in the region? What are the growth prospects in individual maturing and developed markets such as India, China, Japan, and South Korea?
  • To what extent will ARPUs rise in the region?
  • Which markets will present the best growth opportunities over the forecast period?
  • What are Ovum's expectations for DTT in the region?

Table of contents


  • Introduction
  • Download 1: Asia-Pacific: Pay-TV & FTA Forecasts to 2022

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

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+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

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