skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


A detailed update of the Americas TV market, encompassing free-to-air and pay TV across all TV technologies, plus next-generation TV initiatives and OTT video. Includes TV revenues, market shares, programming, and advertising.


  •  The creation of a sophisticated pay-TV environment in North America has enabled operators to keep growing their pay-TV revenue, even in years when the total subscriber base has declined. Ovum expects this to level off, however, with the impact of declines in pay-TV subscriber numbers expected to only just be offset by ongoing ARPU increases.
  • In Latin America, pay-TV growth will be impressive – pay-TV subs will increase by more than 13 million over the next five years – but swift growth in the number of TV households will leave pay-TV penetration growing only a little from 42% in 2016 to 44% in 2021. Therefore, Ovum sees strong opportunities for even further subscriber growth.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in North America and Latin America.
  • Assess the prospects for multiscreen/OTT initiatives in North American and Latin American TV markets.

Key questions answered

  • How are pay-TV operators innovating to ensure continued subscriber growth in a mature North American market?
  • What are the drivers feeding the growth of OTT services in the Americas?

Table of contents


  • Introduction
  • Download 1: Americas TV Update

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now