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Ovum's TV data and forecasts for the Asia-Pacific region include a full update of detailed metrics for digital cable, analog cable, pay DTH, free DTH, IPTV, analog terrestrial, and digital terrestrial (DTT). The forecasts also include pay-TV revenues, bundle splits, ARPU, operator forecasts, a breakdown between subscription and on-demand revenues for 15 countries, and premium UHD/4K service forecasts.


  • The Asia-Pacific region is expected to pass 600 million pay-TV subscribers by end-2021, translating into 67% pay-TV penetration of total TV households in the region.

Features and Benefits

  • Gain access to detailed data and forecasts showing how the pay-TV and free-to-air television sectors are faring across the Asia-Pacific region.
  • Assess how digital terrestrial television (DTT) and other emerging TV platforms are performing in the Asia-Pacific TV markets.

Key questions answered

  • To what extent will 4K be monetized in the form of dedicated UHD packages and services?
  • What are the prospects for growth in the huge TV markets of China and India?
  • Will pay-TV ARPU be able to grow over the next five years, as new demographic groups enter the sector?

Table of contents


  • Introduction
  • Download 1: Asia-Pacific: Pay-TV & FTA Forecasts to 2021

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
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