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This benchmark examines operators' pay-TV retail pricing and the cost to consumers of accessing pay-TV services in five major Western European markets. It compares listed package prices and the cost of predefined service buckets.


  • We examine listed prices effective as of October 2016. Promotional discounts are excluded. Pricing data will be updated periodically in future iterations.
  • Wherever possible, we compare standalone pay-TV service costs (i.e. the price of pay TV as a single product or the cost of the TV component within a multiservice bundle).

Features and Benefits

  • Assesses both retail pricing levels and affordability of pay-TV packages in five major European countries.
  • Compares the pay-TV channel offerings, features, and pricing of 22 service providers in five countries.

Key questions answered

  • Who are the dominant pay-TV operators in each country?
  • What channels, features, and pricing options are available at the basic, intermediate, and top service levels in each country?
  • How affordable is pay TV in relation to local income levels?
  • Given the prominent marketing of multiservice bundles, what are the real adoption costs of pay TV?

Table of contents


  • Introduction
  • Download 1: Pay-TV Pricing Benchmark: Western Europe, 4Q16

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