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Recent statements from Amazon suggest that it is about to launch Amazon Video on a global basis. While the shape and form of Amazon Video's forthcoming global expansion is by no means obvious, this does present a change in strategy for Amazon.


  • A global rollout for Amazon Video requires two fundamental shifts in Amazon's strategy: separating Amazon Video from Amazon Prime and its existing online retail business and offering Amazon Video as a standalone OTT entertainment proposition.

Features and Benefits

  • Assesses the global potential for Amazon Video.
  • Evaluates likely impact of Amazon Video on the global SVOD landscape.

Key questions answered

  • How will Amazon offer video on a global scale?
  • How will Amazon market its new global video service?

Table of contents


  • In brief
  • Ovum view


  • Pay-TV SPs
  • Broadcasters
  • SVOD services
  • Technology vendors
  • Network operators


  • A note on Ovum SVOD forecasts
  • Further reading
  • Author

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