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Introduction

This is an update of the Ghanaian TV market, covering an overview of the market, pay-TV landscape, next generation TV & OTT, and TV advertising expenditure. It includes TV subscriptions and revenue forecast for the period 2016-21.

Highlights

  • Ghana had 3.25 million TV households at the end of 2015. The number of pay-TV households at that time was 480,000, accounting for 15% of total TV households. The country’s pay-TV market, in terms of revenues, is dominated by DTH, which is provided by South African giant Multichoice, France-based Canal+ and MyTV Africa, a subsidiary of Dubai-based Strong Technologies.
  • Ghana’s digital terrestrial migration is ongoing and is being undertaken by K-NET, a Ghana-based technology firm. The government had set end-March 2016 as the new deadline for complete switchover, following the cancellation of an initial DTT-deployment agreement with Chinese company StarTimes.
  • The adoption of OTT and triple-play services in Ghana is expected to record good growth, supported by increased mobile and fixed broadband connectivity as well as demand for video-on-demand services by consumers. International subscription video-on-demand providers Netflix and ShowMax have already launched services in the country.

Features and Benefits

  • Analyzes the Ghanaian TV market and provides subscription and revenue forecasts through 2021.
  • Identifies the key drivers to support the growth of the country's TV market over the next five years.

Key questions answered

  • What is the total TV household penetration in Ghana, and what is the projected growth over the next five years?
  • What are the key drivers toward the growth of Ghanaian TV market over the next five years?

Table of contents

Summary

  • Introduction
  • Download 1: Ghana TV Update

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