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A detailed update of South Korea’s TV market, encompassing free-to-air and pay TV across all TV technologies, plus OTT video and regulation changes. Includes TV ratings, revenues, market shares, programming, and advertising.


  • Pay-TV penetration in South Korea is mature, having reached 87%, one of the highest rates in the Asia-Pacific region. Pay-TV revenue grew 6.3% year on year to reach $2.3m in 2015, with IPTV accounting for 43% of the total.
  • The upgrade from analog to digital is progressing well, and Ovum forecasts that all homes will be digitized by end-2020. Analog terrestrial switch-off took place at end-2012 following several delays, but free-to-air DTT uptake has been limited because of the high prevalence of pay TV.
  • The three IPTV operators, KT, SK Telecom, and LG U+, are offering UHD content to their subscribers. KT had more than 170,000 UHD subscribers, while SK Telecom and LG U+ had 20,000 and 162,000 UHD subscribers, respectively, at end-June 2015.

Features and Benefits

  • Provides analysis of IPTV and OTT players.
  • Lists key development activities around the pay-TV market.
  • Tabulates the OTT services in operation and the next-generation TV offerings in the market.

Key questions answered

  • Which TV platforms will increase share in the next five years?
  • What are the latest developments in OTT services in South Korea?
  • How is the digital TV (DTT) rollout progressing?
  • What is the impact of piracy on local TV players?

Table of contents


  • Introduction
  • Download 1: South Korea TV Update

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