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Introduction

A detailed analysis of Croatia’s TV market, encompassing free-to-air and pay TV across all TV technologies, plus next-generation TV initiatives and OTT video.

Highlights

  • Although 97% of TV households in Croatia are now digital, only 41% of them use DTT as their primary service.
  • DTT operator OiV remains the multichannel (free and pay) market leader by a significant margin of 10 percentage points.

Features and Benefits

  • Assesses how emerging TV platforms including DTT and IPTV are performing in the Croatian TV market.
  • Provides insight into how the pay-TV and free-to-air sectors are faring in Croatia.

Key questions answered

  • How will an increase in competing OTT platforms affect Croatia's leading operators?
  • How will the switch to digital affect pay-TV revenues in the next five years?

Table of contents

Summary

  • Introduction
  • Download 1: Croatia TV Update

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