skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

A detailed update of Iran’s TV market, encompassing free-to-air and pay TV across all TV technologies (DTH, IPTV, DTT), plus next-generation TV initiatives and OTT video. Includes revenues, platform market shares, programming, piracy information, and advertising and updates on the effects of sanctions on the media industry.

Highlights

  • Steps to ease the US-led sanctions began in January 2016 and have created the possibility of a major new market opening up to international investment, with commensurate opportunities for the TV business.
  • Despite a ban on satellite dishes, Ovum’s research shows that more than 60% of homes use DTH as their primary TV service.
  • 3G and 4G mobile market shares in Iran stand at 32.1% and 8.1%, respectively. This is growing year on year as Iranians gain access to sophisticated smartphone handsets, which are now a primary tool for video consumption.

Features and Benefits

  • Gain insight into how the pay-TV and TV advertising sectors are faring in Iran.
  • Assess the prospects for multiscreen/OTT initiatives in the Iranian TV market.

Key questions answered

  • What is the political positioning of state broadcaster IRIB in relation to the present government administration, and how does this affect the media industry?
  • What challenges will Netflix need to overcome to succeed in Iran?
  • How is the present regulatory regime evolving to respond to new global trends in TV?

Table of contents

Summary

  • Introduction
  • Download 1: Iran TV Update

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now